“The Belgian Chocolate House” Concept
As its name indicates, The Belgian Chocolate House is THE place for Belgian chocolate devotees.
Our vocation consists in presenting the biggest names in Belgian artisan chocolate makers who all contributed to the country’s repute since the 19th century.
The Belgian Chocolate House offers three sorts of confectionery: pralines, chocolates, biscuits.
Who are we ?
The Belgian Chocolate House is an initiative of International Duty Free (formerly Belgian Sky Shops).
Operating in Zaventem and Charleroi airports, in Brussels’ Midi station, in Luxembourg city and – more recently – in Antwerp, International Duty Free boasts a 60-year long history of offering a wide range of luxury products in its boutiques, including the best brands of chocolate. Today, with more than 856,007 tons of chocolate sold each year in Zaventem, The Belgian Chocolate House is the largest sales point of chocolate worldwide: 1.633 kg per minute, 24/7.
True ambassador of Belgium’s most renowned chocolate, the Praline, The Belgian Chocolate House exclusively offers several iconic brands of chocolates: Neuhaus, Godiva, Corné Port-Royal, Galler, Leonidas, Pierre Marcolini …
Belgium, the Realm of Chocolate
Chocolate was usually drunk when it first appeared in Belgium after the discovery of the new world – the “West Indies”. From the 17th century, the expensive produce is offered as a gift. In the 19th century, the trade of chocolatier-confectioner develops and Belgium starts exporting its chocolate to Holland, Prussia and Luxembourg…
Chocolate moulds are manufactured in Belgium from 1832.
The 20th century marks the consecration of Belgium as the country of chocolate. More than 150 chocolatiers open a business, but the praline will have to wait another twelve years and the great inspiration of Jean Neuhaus who developed a bite coated in chocolate. Success proves immediate. His wife creates the ballotin, a box specially made to protect pralines that are arranged side by side in separate layers. In 1918, prestigious guests come and go in the boutique in the Galerie de la Reine boutique. The Prince of Wales and young Prince Léopold rub shoulders as they taste the great classics that still personify the brand.
Other confectioners will follow, including Mary, Godiva, Corné Port-Royal and more recently, Galler. In accordance with tradition, these confectioners still make refined products that represent the Belgian chocolate expertise worldwide. The praline.